Summary
TextMagic, led by CEO Priit Vaikmaa, is a SaaS company offering SMS marketing solutions to a diverse range of businesses globally. Founded in 2001, it initially started as a UK-based niche project. Priit joined in 2007, bringing significant technology experience and steering TextMagic towards broader market expansion. The company, with a revenue of nearly €11 million in 2021, specializes in Application-to-Person (A2P) SMS platform services for varied business communications.

Unique Aspect
Integrated A2P SMS platform allowing businesses to efficiently manage SMS-based marketing campaigns and customer interactions.

Approach to kick off
Focus on user-centered design and continual adaptation to technological trends, initially transforming from a simple Windows desktop app to a comprehensive web application.

Scoop

Business Model Viability
Robust and adaptable, catering to the evolving needs of digital communication in businesses.

Future Projections
Expansion into multi-channel marketing tools, sales operations, and CRM solutions, aiming to become a comprehensive business platform.

Startup Stats

📊 ARR: $14,400,000

📈 MRR: $1,200,000

🚀 Startup Costs: $50,000

👥 Team Size: 51

🌍 Market: Expanding (SMS Marketing and Communication Solutions)

👨‍💻 Users: Businesses across the US, UK, Canada, Australia, and Europe

💰 Funding: Self-funded, also went public with an IPO

👨‍💼 Founders: Priit Vaikmaa