Overview
RightMessage, co-founded by Shai Schechter, is a SaaS platform that enhances online marketing through segmentation and personalization. The product, which integrates with existing websites and email marketing software, allows businesses to tailor their marketing efforts based on audience characteristics and behavior. From a small beta launch in 2017, RightMessage has grown to serve over 1,000 websites, achieving $30K MRR within a year. Its development was guided by close interaction with early customers and a focus on educational marketing.
Unique Aspect
Enables personalized marketing without the need for coding, leveraging survey tools and behavioral tracking to tailor website content and calls-to-action.
Approach to kick off
The initial concept was tested through consulting work and a related online course. The founders avoided building a full app until they had significant preorders and customer feedback.
Scoop
Business Model ViabilityThe business model is highly relevant in today's digital marketing landscape, catering to the growing need for personalized customer engagement.
Future Projections
Plans to refine market positioning and expand its product suite, including new features like RightCTA for targeted on-site pitches.
Startup Stats
📊 ARR: $360,000
📈 MRR: $30,000
🚀 Startup Costs: $10,000
👥 Team Size: 3
🌍 Market: Online businesses seeking to increase conversions through personalized marketing
👨💻 Users: Installed on over 1,000 websites
💰 Funding: Raised over $500K investment after initial bootstrapping
👨💼 Founders: Shai Schechter
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