Summary
Siren Snacks, co-founded by Elizabeth Giannuzzi, began in a dorm room as a solution to finding tasty, plant-based protein snacks. The company now offers a variety of functional snacks, including protein, energy, relaxation, and keto bites. Distributed in over 7,000 stores including Whole Foods, Target, and CVS, Siren Snacks emphasizes simple, plant-based ingredients. From humble beginnings in a dorm kitchen to a large-scale operation, Siren Snacks has become a significant player in the healthy snack market, achieving monthly revenues of $200,000.

Unique Aspect
Focuses on creating convenient, plant-based snacks that cater to various dietary needs and lifestyles, including vegan and keto diets.

Approach to kick off
Began by solving a personal need for healthy vegan protein snacks, leading to the development of unique recipes in a dorm kitchen before expanding to commercial production.

Scoop

Business Model Viability
The business model is viable, tapping into the rising trend of health-conscious, plant-based eating.

Future Projections
Plans to expand into new product categories, increase distribution channels, and grow the team with key hires in sales, digital marketing, and e-commerce.

Startup Stats

📊 ARR: $2,400,000

📈 MRR: $200,000

🚀 Startup Costs: $40,000

👥 Team Size: 4

🌍 Market: Expanding to over 7,000 stores across the US, targeting health-conscious consumers

👨‍💻 Users: Health-conscious individuals, particularly those following plant-based diets

💰 Funding: Started with a $40,000 investment

👨‍💼 Founders: Elizabeth Giannuzzi