Overview
Frozen Garden, founded by Allyson Straka, specializes in ready-to-blend green smoothies, offering a range of plant-based, nutrient-dense frozen foods made from real ingredients. They have expanded their product line to include Fusions for flavored water, Overnight Oats, and Delites. With a commitment to no additives, the company has grown by 95% year over year. They've transitioned from a small operation in a 400 sq ft room to a 5,500+ sq ft facility, focusing primarily on direct-to-consumer sales through their eCommerce website.
Unique Aspect
Emphasizes whole, real foods with no additives, offering a range of frozen products for health-conscious consumers.
Approach to kick off
Started by partnering with local farmers and experimenting with sales through various channels, including storefronts and kiosks, before finding success in direct-to-consumer online sales.
Scoop
Business Model ViabilityThe business model is viable, particularly in the growing market for healthy, convenient food options.
Future Projections
Plans include expanding production capabilities, exploring private label and third-party shipping fulfillment, and continuing sustainable growth.
Startup Stats
📊 ARR: $258,000
📈 MRR: $21,500
🚀 Startup Costs: $0
👥 Team Size: 8
🌍 Market: Nationwide consumers seeking healthy, convenient frozen foods
👨💻 Users: Consumers across the U.S. looking for convenient, healthy frozen food options
💰 Funding: Bootstrapped, with a focus on profitability and sustainable growth
👨💼 Founders: Allyson Straka
Related summaries: