Summary
Scout, founded by Jordan Crawford, is a marketing company that specializes in postcard marketing with digital personalization elements like unique maps, images, text, and tracking. Initially developed as an internal tool for a website development business, Scout has evolved into a standalone company, achieving over $54k/month in revenue.

Unique Aspect
Scout innovates in the marketing field by combining traditional postcard marketing with modern digital personalization and tracking, offering a unique approach in the marketing sector.

Approach to kick off
Started as an internal solution to personalize postcard marketing campaigns, evolving into a marketable product based on its effectiveness and uniqueness.

Scoop

Business Model Viability
The business model, focusing on personalized postcard marketing with digital tracking, is viable and innovative in the current marketing landscape.

Future Projections
Continued growth in client base and revenue, with a focus on innovative marketing solutions and maintaining a strong brand presence.

Startup Stats

📊 ARR: $2,088,000

📈 MRR: $174,000

🚀 Startup Costs: $30,000

👥 Team Size: 20

🌍 Market: Targeting businesses seeking innovative marketing solutions

💰 Funding: Initially an internal tool, later developed into a full business

👨‍💼 Founders: Jordan Crawford