Summary
GrowSurf, co-founded by Kevin Yun, is a referral software specifically designed for tech startups. Initially launched as a free product, GrowSurf struggled to attract ideal customers until a complete rebuild of the product. Currently, the business is experiencing steady growth with $25k MRR and is aiming to reach $1M ARR.

Unique Aspect
GrowSurf differentiates itself by offering a seamless, plug-and-play referral solution tailored to tech startups, an area underserved by existing referral software.

Approach to kick off
Started with a basic version using tools like Firebase and Heroku, GrowSurf evolved through addressing technical challenges and a focused approach to meet the specific needs of tech startups.

Scoop

Business Model Viability
The focus on referral marketing for tech startups is a viable niche, especially as these companies often seek efficient, scalable ways to grow their user base.

Future Projections
Aiming to reach $1M in annual recurring revenue and expand their team, especially in customer success roles.

Startup Stats

📊 ARR: $420,000

📈 MRR: $35,000

🚀 Startup Costs: $2,000

👥 Team Size: 5

🌍 Market: Targeting tech startups, specific market size not mentioned

💰 Funding: Fully Bootstrapped

👨‍💼 Founders: Kevin Yun