Summary
ConvertCalculator, founded by Joris de Ruiter, is a SaaS product designed to help small businesses streamline their sales processes. The platform allows the creation of custom calculators for websites, enabling businesses to automate sales operations and enhance customer engagement. Since its inception in September 2017, the business has attracted 3,500 businesses, leading to over 1 million calculator page views and generating $5,000 in monthly recurring revenue.

Unique Aspect
The platform's unique proposition lies in its ability to offer customizable, user-friendly calculators that integrate seamlessly with business websites, providing a distinct solution for automating and enhancing sales processes.

Approach to kick off

Scoop

Business Model Viability
The business model is viable, capitalizing on the growing need for sales automation in the small business sector and leveraging direct customer feedback for continuous improvement.

Future Projections
Aiming for growth and scaling, with plans to enhance marketing efforts, improve the product, and explore new customer acquisition channels.

Startup Stats

📊 ARR: $60,000

📈 MRR: $5,000

🚀 Startup Costs: $3,500

👥 Team Size: 1

🌍 Market: Targeting small businesses seeking sales process automation

👨‍💻 Users: Over 3,500 businesses with 1 million+ calculator page views

💰 Funding: Bootstrapped, supplemented with contract work

👨‍💼 Founders: Joris Ruiter