Summary
ConvertCalculator, founded by Joris de Ruiter, is a SaaS product designed to help small businesses streamline their sales processes. The platform allows the creation of custom calculators for websites, enabling businesses to automate sales operations and enhance customer engagement. Since its inception in September 2017, the business has attracted 3,500 businesses, leading to over 1 million calculator page views and generating $5,000 in monthly recurring revenue.