Summary
CartFox.io, founded by Simon Terbovšek, evolved from an internal solution for e-commerce brands like Layoners and SMania to a standalone SaaS product. It offers SMS marketing and cart abandonment recovery solutions to e-commerce businesses. Despite its significant success in the e-commerce sector, CartFox.io is still striving to break even, currently generating $1.5K in monthly profit, not accounting for salaries. The company’s focus is on building relationships with customers and maximizing sales through innovative SMS marketing techniques.

Unique Aspect
CartFox.io's unique selling point is its specialization in personalized SMS marketing campaigns and cart recovery for e-commerce, tailored to enhance customer engagement and conversion rates.

Approach to kick off
The development of CartFox.io capitalized on the team's extensive e-commerce experience, leveraging their in-house technical expertise and understanding of e-commerce challenges to create a solution that addresses specific needs in SMS marketing and cart recovery.

Scoop

Business Model Viability
The business model of providing specialized SaaS solutions to e-commerce businesses is viable and has growth potential, particularly in the expanding digital marketing space.

Future Projections
CartFox.io aims to become profitable and a flagship product, focusing on expanding its customer base and enhancing its SMS marketing and cart recovery features.

Startup Stats

📊 ARR: $18,000

📈 MRR: $1,500

🚀 Startup Costs: $120,000

👥 Team Size: 7

🌍 Market: Targeting small to medium-sized e-commerce businesses

👨‍💻 Users: E-commerce stores in the EU, particularly those using platforms like WooCommerce, Shopify, Magento, and PrestaShop

💰 Funding: Started with an investment of 5K EUR inherited by the founder's grandmother

👨‍💼 Founders: Simon Terbovšek