Summary
Founded in 2008 in the UK by John Cheney, Workbooks CRM is a leading cloud-based CRM and business application platform. After expanding to the US in 2018, the company now serves over 1,400 customers across 30 countries. Workbooks CRM provides a comprehensive suite of services, including sales, marketing, customer support, order management, invoicing, and supplier management. Its unique selling point is offering these services at a significantly lower price compared to major competitors like Salesforce or Microsoft Dynamics.

Unique Aspect
Workbooks CRM's differentiation lies in its comprehensive functionality, affordable pricing, and a direct-to-customer implementation approach, especially appealing to mid-market organizations with limited IT budgets.

Approach to kick off
The company focused on creating a Minimum Viable Product (MVP) that combined basic CRM functionalities with the unique ability to create Quotes, Orders, and Invoices, integrating them into clients' accounting software.

Scoop

Business Model Viability
The business model, offering a full range of CRM services at a lower cost, is highly viable, especially for mid-sized businesses seeking comprehensive CRM solutions without the high cost.

Future Projections
Continued growth is anticipated, particularly in the US market, with an emphasis on expanding sales, marketing, and product development.

Startup Stats

📊 ARR: $600,000

📈 MRR: $50,000

🚀 Startup Costs: $1,000,000

👥 Team Size: 55

🌍 Market: Targeting mid-sized businesses in Manufacturing, IT, and Professional Business Services

👨‍💻 Users: Serves 1,400 customers across 30 countries

💰 Funding: Raised over £8 million from Angel Investors

👨‍💼 Founders: John Cheney