Summary
Founded by Sam Carlson, UpHex is a software solution that simplifies the use of Facebook Ads Manager, enabling even novices to set up ads in about 30 seconds. It integrates seamlessly with Go HighLevel CRM and is sold to marketing agencies as a white-label product. UpHex has empowered over 15,000 local businesses with lead generation using Facebook Ads, achieving $2.2 million ARR.

Unique Aspect
UpHex stands out by offering an automated media buyer experience, transforming complex ad setup processes into a user-friendly, efficient system, particularly for inexperienced users.

Approach to kick off
The initial approach involved using the software internally in the founders' marketing agency as a testbed, followed by offering it to other agencies in different niches.

Scoop

Business Model Viability
The business model, focusing on simplifying Facebook Ads for agencies and local businesses, caters to a significant need in the digital marketing space.

Future Projections
Plans to enhance the software further and expand its reach among marketing agencies and local businesses, potentially exploring new integrations and functionalities.

Startup Stats

📊 ARR: $2,280,000

📈 MRR: $190,000

🚀 Startup Costs: $1,200,000

👥 Team Size: 4

🌍 Market: Markets to marketing agencies and local businesses needing Facebook ad solutions

👨‍💻 Users: Over 15,000 local businesses

💰 Funding: Bootstrapped with startup costs of $1.2 million

👨‍💼 Founders: Sam Carlson