Summary
Thinkific, co-founded by Greg Smith, is a platform that allows individuals and businesses to create, market, and sell online courses. With over 40,000 active clients, Thinkific has enabled its clients to sell over $150 million in courses, catering to a diverse range of subjects. The platform was developed out of the founders' own need for an effective online course delivery system and has grown to support a vast array of course creators.

Unique Aspect
Thinkific's unique aspect lies in its comprehensive solution for creating and managing online courses, providing tools for course creation, marketing, and sales, suitable for a wide variety of users from individual entrepreneurs to large corporations.

Approach to kick off
The platform initially started as a service where the founders would personally help clients set up their courses, providing a hands-on approach that allowed them to deeply understand customer needs and refine their product.

Scoop

Business Model Viability
Thinkific's business model is highly viable, tapping into the expanding market of online education and providing a comprehensive solution for course creators.

Future Projections
Plans include expanding the team, opening new offices, and enhancing the platform to tap further into the $300 billion online course market.

Startup Stats

📊 ARR: $378,000

📈 MRR: $31,500

🚀 Startup Costs: $0

👥 Team Size: 108

🌍 Market: Targeting a broad range of customers from individual entrepreneurs to large companies like Hootsuite

👨‍💻 Users: Over 40,000 active clients

💰 Funding: Bootstrapped

👨‍💼 Founders: Greg Smith