Summary
PhotoUp, co-founded by Devon Higgins, is a subscription-based service providing photo editing, digital marketing, and virtual assistant services, primarily to real estate photographers. Starting in 2012, the company has evolved from an on-demand service to a subscription model, growing to over 200 employees and projecting $3 million in annual revenue. Their growth strategy focused on offering dedicated, value-driven services and building strong customer relationships.

Unique Aspect
Unique in transitioning from an on-demand to a subscription model in the real estate photo editing space, setting a trend for others in the industry.

Approach to kick off
Initially started as an on-demand service, but pivoted to a subscription model to ensure consistent revenue and closer customer relationships.

Scoop

Business Model Viability
The subscription-based model in a specialized service area like real estate photography editing shows strong viability and market demand.

Future Projections
Focus on expanding services and client base in the real estate industry, leveraging the increase in real estate photographers and agents seeking digital marketing services.

Startup Stats

📊 ARR: $2,640,000

📈 MRR: $220,000

🚀 Startup Costs: $50,000

👥 Team Size: 200

🌍 Market: Primarily targeted towards real estate photographers and media professionals

👨‍💻 Users: Real estate photographers and agents

💰 Funding: Bootstrapped, initial startup costs of $50,000

👨‍💼 Founders: Devon Higgins