Summary
Outline Planner, founded by Ralu Petrea, is a digital planner designed for tablet users, particularly iPad users. Launched with an initial investment of €499, the business focuses on creating a paperless planning experience. It has evolved over two years with continuous refinements based on customer feedback. Outline Planner targets a diverse customer base, including professionals and hobbyists, and is marketed as a tool to simplify life and improve organization.

Unique Aspect
The digital planner mimics the feel of a physical paper planner while offering the benefits of a digital format, like rearranging pages and adding multimedia elements.

Approach to kick off
Launched as a test on Etsy with minimal investment, the product was refined over two years based on extensive customer feedback and testing.

Scoop

Business Model Viability
The model demonstrates viability for solo entrepreneurs and designers looking to create digital products with low overhead and direct customer feedback loops.

Future Projections
Focus on website growth as the primary sales channel and expansion of product offerings, including online courses and business notebooks.

Startup Stats

📊 ARR: $36,000

📈 MRR: $3,000

🚀 Startup Costs: $500

👥 Team Size: 1

🌍 Market: Users include entrepreneurs, CEOs, educators, various professionals, and hobbyists globally, with a focus on tablet users

👨‍💻 Users: Diverse user base including professionals and hobbyists

💰 Funding: Self-funded with a €499 initial investment

👨‍💼 Founders: Ralu Petrea