Summary
FilterGrade, founded by Michael Moloney, is a digital marketplace where creators can find and sell digital assets such as presets, LUTs, and video templates. Initially started as a collection of Photoshop Actions, it has evolved into a platform offering a wide range of products for various creative fields. The marketplace has gained significant traction with over 450,000 monthly users and a monthly revenue of $30,000. FilterGrade emphasizes community engagement and provides educational content, tutorials, and free resources to support the next generation of creatives.

Unique Aspect
Focuses on a wide range of digital assets catering to the evolving needs of creatives, with an emphasis on community building and education.

Approach to kick off
Began with a personal passion for Photoshop, evolving into a marketplace driven by the needs and contributions of its creative community.

Scoop

Business Model Viability
The business model, focusing on a marketplace for diverse digital assets for creatives, is scalable and adaptable to the changing trends in the creative industry.

Future Projections
Aims to expand its product offerings and continue nurturing its community of creatives with more resources and educational content.

Startup Stats

📊 ARR: $360,000

📈 MRR: $30,000

🚀 Startup Costs: $1,000

👥 Team Size: 2

🌍 Market: Catering to photographers, videographers, motion graphic designers, agencies, social media marketers, and creatives

👨‍💻 Users: Over 450,000 monthly users

💰 Funding: Bootstrapped

👨‍💼 Founders: Michael Moloney