Summary
Divly, co-founded by Carl Gärdsell, is a startup focused on simplifying cryptocurrency tax calculations. The platform automates tax report generation by importing transactions from various wallets and exchanges, tailored to specific tax jurisdictions. Launched in 2022, Divly quickly gained momentum, earning $50,000 USD in its first year, with a monthly revenue of $8,000 USD. It's now expanding to multiple countries, aiming to capitalize on the growing need for crypto tax solutions.

Unique Aspect
Divly's unique selling point is its ability to handle complex crypto tax calculations across various jurisdictions, making it an essential tool for individuals and investors in the rapidly evolving crypto market.

Approach to kick off
Divly's inception was driven by Carl’s personal experience with the complexities of crypto taxation and the lack of adequate tools in the market. This personal motivation, coupled with professional expertise in the field, laid the foundation for Divly.

Scoop

Business Model Viability
Given the increasing adoption of cryptocurrencies and the subsequent need for tax compliance, Divly's business model appears to be highly viable and scalable, especially with its expansion into multiple international markets.

Future Projections
Divly aims to consolidate its position in the crypto tax software market by expanding its reach to various countries, adapting to local tax laws, and enhancing its platform to cater to a broader user base.

Startup Stats

📊 ARR: $96,000

📈 MRR: $8,000

🚀 Startup Costs: $1,500

👥 Team Size: 5

🌍 Market: Global cryptocurrency market, especially targeting users who need help with tax calculations on their crypto gains

👨‍💻 Users: Individuals and investors dealing with cryptocurrency transactions

💰 Funding: Bootstrapped, with an initial focus on the Swedish market before expanding internationally

👨‍💼 Founders: Carl Gärdsell