Marketing

RightMessage, co-founded by Shai Schechter, is a SaaS platform that enhances online marketing through segmentation and personalization. The product, which integrates with existing websites and email marketing software, allows businesses to tailor their marketing efforts based on audience characteristics and behavior. From a small beta launch in 2017, RightMessage has grown to serve over 1,000 websites, achieving $30K MRR within a year. Its development was guided by close interaction with early customers and a focus on educational marketing.

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