SalesHandy - Bootstrapping A $1.5M/Year Outreach Tool

Cold Email Outreach and Automation SaaS

Summary
SalesHandy, co-founded by Dhruv Patel, is a SaaS tool for marketers and sales professionals, specializing in cold email outreach and automation. Originating in 2015 and completely bootstrapped, the company has grown to an ARR of $1.5 million. SalesHandy's growth stemmed from Patel's insight into email tracking and interaction analysis, evolving from a Chrome extension to a comprehensive cold email platform. The company's development has been driven by continuous user feedback, strategic pivots, and a strong emphasis on SEO and organic growth.