Summary
Stronger U, founded by Mike Doehla, is a nutrition coaching company that started in Mike's garage as a personal training service. Realizing the importance of nutrition in fitness, Mike shifted the focus to nutrition coaching. Stronger U operates virtually, offering personalized nutrition coaching and has grown to earn $600k in monthly revenue.

Unique Aspect
Stronger U differentiates itself by focusing on behavior change and flexible dieting rather than strict diet plans, emphasizing sustainable nutrition habits.

Approach to kick off
Transitioned from a personal training business to an online nutrition coaching service, capitalizing on the gap in effective nutrition coaching in the fitness industry.

Scoop

Business Model Viability
The subscription-based model for personalized nutrition coaching is viable and scalable, addressing a growing need for effective and sustainable dieting guidance.

Future Projections
Aim to continue expanding the customer base and improve coaching services, focusing on customer success and job creation.

Startup Stats

📊 ARR: $11,400,000

📈 MRR: $950,000

🚀 Startup Costs: $30,000

👥 Team Size: 70

🌍 Market: Targeting individuals seeking effective nutrition coaching

👨‍💻 Users: Over 40,000 customers

💰 Funding: Self-funded, started in a garage converted into a gym

👨‍💼 Founders: Mike Doehla