Stonemaier Games - $40M Revenue Business in Tabletop Games

Tabletop Game Development and Publishing

Overview
Summary
Stonemaier Games, co-founded by Jamey Stegmaier and Alan Stone, is a St. Louis-based tabletop game company. They launched with a successful Kickstarter campaign for Viticulture in 2012, raising $65,980. The company focuses on strategy games like Wingspan, Scythe, and Viticulture, achieving an impressive annual revenue of $18 million in 2020 and $1.73 million monthly revenue as of the interview.

Unique Aspect
The company's focus on high-quality strategy tabletop games, coupled with a successful Kickstarter launch, sets it apart. They also pioneered the use of fulfillment centers worldwide for Kickstarter rewards distribution.

Approach to kick off
Stonemaier Games' initial success was driven by a well-prepared Kickstarter campaign and the strategic decision to use global fulfillment centers for efficient distribution, a first in the tabletop gaming industry.
Scoop
Business Model Viability
The model of leveraging crowdfunding for initial funding and then expanding through direct sales, distributor partnerships, and a focus on quality products is a viable and replicable approach in the tabletop gaming industry.

Future Projections
The company is likely to maintain its growth trajectory, focusing on a few high-quality games each year, supported by expansions and accessories, ensuring long-term demand.
Startup Stats

📊 ARR: $20,760,000

📈 MRR: $1,730,000

🚀 Startup Costs: $2,400

👥 Team Size: 4

🌍 Market: Growing market of tabletop games enthusiasts

👨‍💻 Users: Tabletop game enthusiasts and strategy game players

💰 Funding: Kickstarter-funded, with initial founder investments

👨‍💼 Founders: Jamey Stegmaier Alan Stone