Summary
ReputationStacker, founded by Ian Kirby, is a software solution that automates the process of obtaining customer reviews. It simplifies the review acquisition process by segmenting customers based on their feedback and directing satisfied customers to review sites. The software has been effectively utilized by various business sectors, including healthcare and retail, to enhance their online reputation through customer reviews. ReputationStacker has achieved over $300,000 monthly revenue and has been growing steadily since its launch in March 2016.

Unique Aspect
ReputationStacker differentiates itself with a streamlined process for gathering customer reviews, utilizing email and text message campaigns paired with a single-question survey, thus making the review process easy and efficient.

Approach to kick off
The launch strategy involved leveraging Ian Kirby’s existing relationships in the healthcare sector and expanding through direct sales and cold calling, thus gaining initial traction and valuable customer feedback.

Scoop

Business Model Viability
The business model, focusing on automating and simplifying the process of gathering customer reviews, has shown viability and effectiveness across multiple industries.

Future Projections
ReputationStacker aims to expand its reach, focusing on both national and international markets, while enhancing its features to further streamline the review process for businesses.

Startup Stats

📊 ARR: $3,600,000

📈 MRR: $300,000

🚀 Startup Costs: $30,000

👥 Team Size: 5

🌍 Market: Targeting businesses across various sectors, including healthcare, retail, and SaaS

👨‍💻 Users: Over 50 customers across various industries

💰 Funding: Self-funded with a total startup cost of $30,000

👨‍💼 Founders: Ian Kirby