Summary
Reform, co-founded by Peter Suhm, is a form builder tool aiming to bring simplicity and clean design to the market. Starting with a concept validated by talking to users of competing products, Peter and his co-founder launched a landing page and quickly gained traction, growing to over 100 customers in just 8 months.

Unique Aspect
Reform distinguishes itself in the crowded form builder space with its emphasis on simplicity and clean design, appealing to users looking for an intuitive form-building experience.

Approach to kick off
The initial validation involved direct conversations with potential customers, followed by a strong emphasis on a well-designed landing page that helped in quickly gaining user interest and sign-ups.

Scoop

Business Model Viability
With a subscription-based model in a high-demand area, Reform's business model appears viable and scalable.

Future Projections
Acquired

Startup Stats

📊 ARR: $156,000

📈 MRR: $13,000

🚀 Startup Costs: $0

👥 Team Size: 2

🌍 Market: Global market for online form building tools

👨‍💻 Users: 100

💰 Funding: Bootstrapped

👨‍💼 Founders: Peter Suhm