Summary
Reflect, co-founded by Fitz Nowlan, offers automated web regression tests without requiring any coding. Launched in November 2019, Reflect enables users to create tests that mimic real user interactions on web applications. This tool is designed for a wide range of users, from technical staff to non-technical roles. With a focus on user-friendly testing and zero-code, zero-installation approach, Reflect aims to simplify and expedite the testing process for technology companies.

Unique Aspect
Reflect’s zero-code, zero-installation testing platform is unique in the software testing market, catering to both technical and non-technical users and allowing for quick, effective testing without programming knowledge.

Approach to kick off
The concept for Reflect originated from the founders' firsthand experience in software engineering, recognizing the need for an easier, more accessible approach to web application testing.

Scoop

Business Model Viability
The business model is viable, targeting a critical aspect of web application development and maintenance with a solution that simplifies and accelerates the testing process.

Future Projections
Plans for scaling marketing efforts, enhancing the product, and potentially expanding the team as monthly revenue increases. Focused on customer acquisition and product improvement in the near term.

Startup Stats

📊 ARR: $38,400

📈 MRR: $3,200

🚀 Startup Costs: $700

👥 Team Size: 3

🌍 Market: Primarily targeting technology companies with B2B or B2C web applications

👨‍💻 Users: Technology companies with web applications, number not specified

💰 Funding: Boostrapped

👨‍💼 Founders: Fitz Nowlan