Summary
MarketBeat, founded by Matt Paulson, is a financial media company that offers comprehensive stock market research and analysis. It began in a college dorm room as American Consumer News and evolved into MarketBeat. The platform provides investment newsletters, financial calendars, original news content, and stock screeners. It operates on a freemium model, with revenue generated from advertising and premium subscriptions. MarketBeat boasts over 1 million email subscribers and attracts more than 8 million monthly visitors.

Unique Aspect
MarketBeat's strength lies in its ability to provide real-time, data-driven financial insights in an easy-to-consume format for individual investors, distinguishing it in the financial media space.

Approach to kick off
The company started by focusing on personal finance and gradually shifted to stock market news, capitalizing on the demand for timely and detailed financial information during the great recession.

Scoop

Business Model Viability
MarketBeat's business model is viable and scalable, tapping into the growing demand for independent financial research and market data among individual investors.

Future Projections
Aims to continue growing its user base and enhancing its platform, with a focus on maintaining a strong position in the online financial information market.

Startup Stats

📊 ARR: $25,560,000

📈 MRR: $2,130,000

🚀 Startup Costs: $0

👥 Team Size: 6

🌍 Market: Targeting individual stock investors seeking real-time market data and objective financial information

👨‍💻 Users: Over 1 million email subscribers and 8 million monthly website visitors

💰 Funding: Bootstrapped

👨‍💼 Founders: Matt Paulson