Summary
Mangools, founded by Peter Hrbacik, is a suite of SEO tools, including KWFinder, designed to make SEO accessible for everyone. Based in Bratislava, Slovakia, Mangools has evolved from a simple keyword finder tool to a comprehensive SEO package. The company transitioned from a freemium to a subscription-based model and has grown to a monthly revenue of over $250,000, serving a global market.

Unique Aspect
Mangools stands out for its ease of use and comprehensive coverage of SEO needs, targeting users seeking a simple yet effective SEO toolset.

Approach to kick off
Mangools' growth was initially driven by organic reach, with early exposure on platforms like Reddit and HackerNews. The focus on user feedback and quick market testing with prototypes was key to its early success.

Scoop

Business Model Viability
The transition from a freemium to a subscription-based model, along with the suite's ease of use and comprehensive features, suggests a sustainable and scalable business model.

Future Projections
Plans include diversifying revenue streams through acquisitions, like EmailListVerify, and boosting the Mangools brand as an SEO authority with free tools and high-quality content.

Startup Stats

📊 ARR: $5,100,000

📈 MRR: $425,000

🚀 Startup Costs: $1,200

👥 Team Size: 25

🌍 Market: Global SEO tools and online marketing

💰 Funding: Bootstrapped, no external funding mentioned

👨‍💼 Founders: Peter Hrbacik