Summary
Founded by Jen Yip, Lunch Money is a one-person operation offering a subscription-based personal finance and budgeting web app. Jen's diverse background, including a stint at Twitter and co-founding a pet-health startup, led her to develop Lunch Money. The app has grown to over $3k/month in revenue while Jen also works as a freelancer.

Unique Aspect
Lunch Money stands out as a personal finance tool designed and managed by a single individual, offering a unique, personalized touch in the finance tech space.

Approach to kick off
Jen leveraged her skills in software engineering to develop Lunch Money, transitioning from a Google Sheet for personal finance management to a fully functional web app.

Scoop

Business Model Viability
The subscription-based model for a personal finance app, created and managed by a solo founder, shows viability for small-scale, high-quality financial management tools.

Future Projections
Aim to match income from a Silicon Valley job, with a focus on sustainable growth while maintaining a one-person operation.

Startup Stats

📊 ARR: $210,000

📈 MRR: $17,500

🚀 Startup Costs: $3,500

👥 Team Size: 1

🌍 Market: Targeting individuals seeking personal finance and budgeting solutions

💰 Funding: Self-funded, supplemented by freelancing

👨‍💼 Founders: Jen Yip