Summary
Linkody, founded by François Mommens, is a tool designed for tracking and analyzing backlinks, crucial for SEO. Originating from François's need to monitor backlinks for his previous startup, Linkody was developed as a minimal viable product and launched within three weeks. It focuses on providing a simple and consistent user interface, offering comprehensive backlink management for both SEO agencies and SMBs. The business, which is self-taught in aspects like marketing, has grown organically through content marketing, free SEO tools, and word of mouth.

Unique Aspect
The tool's simplicity and focus on backlink monitoring distinguish it in the crowded SEO market, especially with its user-friendly interface and exceptional support.

Approach to kick off
Linkody's growth was propelled by offering free SEO tools, focusing on organic growth through SEO and content marketing, and avoiding expensive SEM strategies in a competitive industry.

Scoop

Business Model Viability
The focus on backlink analysis within the SEO industry, coupled with a lean approach to business and product development, makes Linkody's model viable and sustainable.

Future Projections
Linkody plans to continue developing innovative solutions for the SEO industry while maintaining its niche focus on backlink analysis.

Startup Stats

📊 ARR: $744,000

📈 MRR: $62,000

🚀 Startup Costs: $1,500

👥 Team Size: 3

🌍 Market: Competitive SEO tool market with a focus on backlink analysis

💰 Funding: Bootstrapped

👨‍💼 Founders: François Mommens