Summary
Fathom Analytics, co-founded by Paul Jarvis and Jack Ellis, offers a privacy-focused website analytics software. Starting as an open-source project, it evolved into a hosted, paid SaaS platform. Fathom Analytics is GDPR compliant and bypasses ad-blockers, providing customers with complete data. The platform's growth, over 70% in the last year, is attributed to its customer-centric approach. It serves a wide range of clients, including well-known companies and government organizations, emphasizing privacy in digital analytics.

Unique Aspect
Provides simple yet comprehensive analytics while ensuring full compliance with privacy laws, appealing to privacy-conscious users.

Approach to kick off
Began as a response to the complexities and privacy concerns of Google Analytics, tapping into the growing demand for digital privacy.

Scoop

Business Model Viability
The SaaS model with a focus on privacy compliance and user-friendly analytics is both scalable and increasingly relevant in today's data-conscious market.

Future Projections
Plans to innovate further in privacy and compliance, ensuring customers continually benefit from the platform.

Startup Stats

📊 ARR: $164,400

📈 MRR: $13,700

🚀 Startup Costs: $0

👥 Team Size: 1

🌍 Market: Targeting businesses and organizations valuing website visitor privacy

👨‍💻 Users: Thousands of customers, including names like Github, IBM, and Buffer

💰 Funding: Bootstrapped

👨‍💼 Founders: Paul Jarvis