Summary
Contrarian Thinking, founded by Codie Sanchez, is a premium membership community and newsletter focusing on unconventional wealth-building strategies. It aims to help people achieve financial, philosophical, and physical freedom. Sanchez's background in journalism and finance uniquely positions her to offer insights on wealth-building. The company, which started with a single paragraph newsletter, now boasts over 100,000 subscribers and a $3M run rate.

Unique Aspect
Focuses on non-traditional income streams like mobile home parks and vending machines, offering a distinct approach to financial independence.

Approach to kick off
Sanchez used her diverse background and personal experiences to shape the newsletter's content, focusing on practical, actionable wealth-building strategies.

Scoop

Business Model Viability
The model, combining paid memberships with free content, is scalable and can be replicated in other niche information sectors.

Future Projections
Aims to reach $5 million in revenue this year and $50 million within five years, indicating high growth potential.

Startup Stats

📊 ARR: $72,000

📈 MRR: $6,000

🚀 Startup Costs: $5,000

👥 Team Size: 4

🌍 Market: Targeting individuals seeking financial independence and unconventional wealth-building strategies

👨‍💻 Users: Over 100,000 newsletter subscribers and 1.5 million social media followers

💰 Funding: Bootstrapped, self-funded

👨‍💼 Founders: Codie Sanchez