Summary
Captivate.fm, founded by Mark Asquith, is a bootstrapped SaaS platform designed to help podcasters host, distribute, and market their podcasts effectively. Within 15 months of its launch, Captivate achieved seven figures in annual recurring revenue (ARR) without a dedicated marketing team or budget. The platform's success is attributed to its strong focus on customer needs and podcasters' growth, leveraging the founders' prior experience in the industry.

Unique Aspect
Captivate differentiates itself by being the only podcast hosting platform that is specifically growth-oriented, offering unique tools and insights to help podcasters expand their reach and influence.

Approach to kick off
The platform was developed with an emphasis on understanding and solving the real-world problems podcasters face, based on the founders' own experiences and insights from the podcasting industry.

Scoop

Business Model Viability
The subscription-based SaaS model focused on niche podcast hosting and analytics services has proven successful for Captivate, showcasing viability in the growing podcast industry.

Future Projections
Plans include further development of the platform's features, expanding its user base, and possibly exploring new avenues for podcast distribution and marketing.

Startup Stats

📊 ARR: $90,000

📈 MRR: $7,500

🚀 Startup Costs: $100

👥 Team Size: 10

🌍 Market: Targeting podcasters looking for hosting, distribution, and growth solutions

👨‍💻 Users: Podcasters of various niches seeking to grow their audience and influence

💰 Funding: Bootstrapped

👨‍💼 Founders: Mark Asquith