Summary
BrightLocal, co-founded by Myles Anderson, is a B2B software and services company specializing in local SEO. The company provides a mix of intuitive software, done-for-you services, training, and knowledge-sharing to empower marketers in local SEO. BrightLocal, started as a digital marketing agency and pivoted to a software and services company, now serves over 20,000 customers across eight countries. With an annual recurring revenue of $9 million and a growth rate of 20% year-on-year, the company is an independent entity, grown entirely through reinvesting profits.

Unique Aspect
BrightLocal's unique selling point is its focus on local SEO, providing a comprehensive suite of tools and services designed to enhance the online presence of businesses on platforms like Google Maps, Facebook, and Yelp.

Approach to kick off
Initially an agency, the company pivoted to developing local SEO tools to automate their processes. This shift in focus was driven by the realization that there was a significant demand for specialized local SEO tools in the market.

Scoop

Business Model Viability
The business model, focusing on a mix of software tools and services specifically for local SEO, has proven to be highly successful and could be a viable approach for similar niche-focused software solutions.

Future Projections
Plans for continued growth in the local SEO market with ongoing product development and potential expansion of services.

Startup Stats

📊 ARR: $10,200,000

📈 MRR: $850,000

🚀 Startup Costs: $5,000

👥 Team Size: 180

🌍 Market: Targeting marketers and businesses in need of local SEO solutions

👨‍💻 Users: Over 20,000 customers a year across 8 countries

💰 Funding: Bootstrapped with a startup cost of $5,000

👨‍💼 Founders: Myles Anderson