Summary
Backrightup, founded by Courtenay Farquharson, is a backup service for Azure DevOps, providing easy backup and restoration of code repositories, wikis, and pipelines. Launched in January 2021, it quickly grew to over 50 customers in 8 months. Farquharson capitalized on the demand identified in Microsoft’s user feedback tool and his experience with Azure DevOps to develop a solution that caters to the needs of medium to large enterprises. The initial MVP was developed in 12 days and has evolved based on customer feedback and requirements.

Unique Aspect
Backrightup differentiates itself by specializing in Azure DevOps backup, fulfilling a niche but essential need within the enterprise backup solutions market.

Approach to kick off
The business started with minimal fanfare, focusing on niche marketing and leveraging Farquharson’s experience in the Microsoft Azure DevOps space. The first clients were gained through forums and word-of-mouth within specific Azure DevOps communities.

Scoop

Business Model Viability
The business model, focusing on a specialized backup service for Azure DevOps, is viable and demonstrates potential for growth within the enterprise backup market.

Future Projections
Plans for expansion include diversifying into backup services for other SaaS products, with an initial focus on code backups and possibly extending to CRM systems like Salesforce.

Startup Stats

📊 ARR: $96,000

📈 MRR: $8,000

🚀 Startup Costs: $1,000

👥 Team Size: 6

🌍 Market: Aimed at medium to large enterprises requiring Azure DevOps backup solutions

👨‍💻 Users: Over 50 customers, including medium to large enterprises

💰 Funding: Self-funded with startup costs covered by full-time work as a software engineer

👨‍💼 Founders: Courtenay Farquharson