👨💼 Natalie Poston
JoyLet - Innovative Baby Gear and Toy Rental Marketplace
Baby Gear and Toy Rental Service
SummaryFounded by Natalie Poston and Alli during their MBA program, JoyLet is a marketplace for monthly rentals of baby gear and toddler toys. Started in 2021, JoyLet aims to help parents navigate the fast-paced development of their children without the burden of purchasing, storing, and reselling baby gear. The service includes options for single-item rentals or subscription-based bundles tailored to different developmental stages. The company has seen significant growth, tripling its monthly revenue since its inception.
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