Summary
Upvoty, founded by Mike Slaats, is a user feedback SaaS tool launched in 2019. It was created to streamline the process of collecting and managing user feedback, an idea born from Mike’s previous experience with a SaaS startup doing over $1,000,000 ARR. Upvoty grew rapidly, reaching $1,000 MRR in just two months after launch, and has since grown to $20,000 MRR with a fully remote team. The startup’s success is partly attributed to its effective use of content marketing and a unique 'Powered by Upvoty' referral strategy within its feedback portal.