Summary
Plausible Analytics, co-founded by Marko Saric and Uku, is an open-source, lightweight, and privacy-friendly web analytics tool. Designed as an alternative to Google Analytics, it emphasizes user privacy, avoiding the collection and monetization of personal data. Plausible started as a reaction against the dominance and business model of Google, aiming to offer a more ethical and privacy-compliant analytics service. They operate remotely, emphasizing a flexible and independent approach.