Metricool - Streamlining Social Media Management and Analytics

Social Media Planner and Analytics Tool

Summary
Metricool, co-founded by Juan Pablo Tejela, is an online tool designed for comprehensive social media management and analytics. It offers functionalities to manage social networks and advertising platforms in one place. Starting as a side project to aid bloggers, Metricool evolved into a SaaS business with a Freemium model. In four years, it grew to over 400,000 users and over 5,000 clients, surpassing one million dollars in annual recurring revenue. The business was built conservatively with a focus on reinvesting profits back into the company.