👨‍💼 Ivan Borovikov

Maestra - Transforming Marketing Automation and Customer Engagement

Cloud-Based Marketing Automation Platform

Summary
Maestra, founded by Ivan Borovikov over 15 years ago, is a versatile marketing automation platform integrating a Customer Data Platform (CDP), loyalty program, and omnichannel communication tools. Originating as a solution to manage promotional campaigns, Maestra evolved into a comprehensive tool for personalized marketing strategies. The platform boasts over 700 clients in Eastern Europe, including major brands. Currently, Maestra is expanding into the American market with a focus on meeting local demands.
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