Summary
Lemlist, co-founded by Guillaume Moubeche, is a cold email platform that empowers sales teams with personalized email capabilities. Initially frustrated with the limitations of existing cold email tools, Moubeche, leveraging his experience at LeadGuru, developed lemlist to offer personalized text and image options in emails. The platform quickly gained traction, achieving $1M in ARR with over 8000 customers, including prominent names like Zendesk. Lemlist's success is attributed to effective use of cold outreach, community promotion, a successful Product Hunt launch, and an impactful AppSumo campaign.