Summary
Baxter Inc., founded by Alec Lindsay, offers a unique solution to Gmail users overwhelmed with email management. As a non-technical founder, Alec identified a common pain point in email organization and envisioned Baxter as a 'butler for your inbox.' The browser extension, developed through a collaboration with outsourced experts and leveraging AI, helps users unsubscribe from newsletters, delete unnecessary emails, and automate inbox organization. Alec's journey included acquiring an existing Chrome extension to gain a user base, showcasing a strategic approach to market entry and customer acquisition.